Our Story

Over 20 years ago, VOSS was born in Norway, a country known for fresh air, untouched natural resources, modern elegance and high standards of quality. VOSS quickly became known and admired for our sleek, beautiful exterior, making it perhaps the most iconic and recognizable water bottle ever. But that beauty on the outside has always reflected the beauty of what is on the inside of every bottle.

As VOSS continues to evolve and bring new hydration experiences to the market, the highest standard of quality remains unchanged as well as our commitment to corporate responsibility. So, go ahead and keep loving us for our outer beauty… But also appreciate the beauty on the inside including naturally pure, crisp, refreshing still water, the finest sparkling water, and our enhanced offering VOSS+ Aquamin.

Responsibility

VOSS is committed to meaningful responsibility as we recognize the importance of giving back to our communities and to our planet. Our efforts are focused on three priorities: community engagement, sustainability​ and responsible hydration.

Community Engagement

VOSS recognizes the profound need for clean, pure water as a vital component for healthy living. It is our mission to ensure VOSS is there to provide clean drinking water during times of crisis to those who need it most.​

We proudly support the communities of our customers, employees and business partners through water donations.​​

Sustainability

Born of Norway where sustainability is not just an idea but truly a way of life, VOSS is dedicated to reducing our impact on the environment while always delivering the highest quality water available. Our efforts include package optimization, carbon footprint reduction and water source stewardship.

Package Optimization

Our commitment to sustainability started with our unique glass-bottle origin, and we continue to optimize our packaging choices. We also celebrate the creative re-use of the VOSS bottle by consumers.​

FROM THE START

FROM THE START

VOSS came to market with its iconic glass bottle package – a rare alternative to plastic

2018

2018

Began efforts to reduce amount of plastic in our bottles with over 12% reduction

2020

2020

Introduced VOSS+ Aquamin enhanced waters in 100% recycled PET bottle

2022

2022

Introduced 100% recycled PET bottles across EU, Australia and Middle East​

2025

2025

Introduction of VOSS Sparkling in infinitely recyclable aluminum can​

Carbon Footprint Reduction​

Carbon footprint reduction is a critical element of minimizing our impact, with steps taken at every stage of our production process to make a difference. ​

​This journey includes identifying suppliers and water sources closer to our customers that match our high standards of quality and pure, crisp, distinct taste.

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Water

Water Source Stewardship​

We take great care in protecting our water sources, because without them there is no VOSS. We have developed long and enduring relationships with key partners, including our source manager and hydrogeologist team who have been with us from the beginning.

Responsible Hydration​

VOSS recognizes the importance of hydration and wants to encourage responsible hydration and celebrate key hydration moments.​

We inspire with our VOSS Fruit Infusions and non-alcoholic VOSSTail recipes.​

We encourage and support moments like Dry January and National Hydration Day.